Made to measure
Fabric · Collar · Cuff · Fit
Cut for one person at a time
Your shirt, cut to your measurements
Pick a fabric from the swatch library, choose a collar and a cuff, send us eight measurements. We draft a pattern for you and sew the shirt to it.
Shirts from $89 · Example prices · Made in about three weeks (sample)
Shown: semi-spread collar, blue twill
White poplin
Blue twill
Pink pinpoint
Sage oxford
Bengal stripe
Sky linen
Swatch library
Twelve shirting fabrics
Every shirt starts with the cloth. Each chip shows the weave, the weight and the colour; open it to see the shirt made in that fabric.
Weave
All
Poplin
Twill
Oxford
Linen
Stripe & check
Fabric weights are samples; fibre composition and care are placeholders on each product page until the cloth supplier confirms them.
Collar picker
Six collars, drawn to scale
The collar frames the face and decides whether a tie looks right. Each one is cut from your neck measurement.
01
Tie or no tie
Classic point
Narrow spread with longer points. Neat with a slim tie.
02
Most chosen
Semi-spread
The all-rounder: wide enough for most knots, relaxed open.
03
With a tie
Cutaway
Points swept wide to the shoulders, made for a fuller knot.
04
No tie
Button-down
Points held by two small buttons. Soft roll, casual.
05
No tie
Band
A standing band with no points, closed with one button.
06
Tie or no tie
Club
Rounded points for a softer, slightly vintage look.
Line drawings for guidance. Point length and spread are drafted to your pattern (sample guide).
Cuff picker
Four cuffs to finish the sleeve
Pick the cuff that suits your watch and your week. Every cuff is cut to your wrist measurement.
01
Everyday
Single button
Rounded corners and one button. Everyday and tidy.
02
Adjustable
Mitred two-button
Angled corners, two buttons to set the width.
03
Cufflinks
French cuff
Folded back and closed with cufflinks. For evening and events.
04
Both ways
Convertible
Wear it with a button or with cufflinks.
Cufflinks are not included with French or convertible cuffs (see Extras).
How made-to-measure works
From swatch to finished shirt
Five steps, about three weeks from order to your door (sample times).
01
Pick a fabric
Browse the swatch library or order a swatch set to feel the cloth first.
02
Choose collar and cuff
Six collars, four cuffs, three fits and an optional monogram.
03
Send your measurements
Eight numbers with a soft tape, or visit the studio for a fitting.
04
We cut and sew
Your own paper pattern, cut by hand and sewn one shirt at a time.
05
Try it on
Wear it for a day. Something not right? See the remake promise.
Measurement guide
Eight measurements, one soft tape
Measure over a thin T-shirt, keep the tape flat and snug but not tight, and write each number down twice. Ask someone to help with shoulders and sleeves.
1
Collar
Around the base of the neck where the collar sits. Add one finger for comfort.
2
Chest
Around the fullest part of the chest, under the arms, tape level at the back.
3
Waist
Around the narrowest part of the stomach, usually at the navel.
4
Seat
Around the fullest part of the hips, where the shirt tail sits.
5
Shoulders
Across the back, from one shoulder point to the other.
6
Sleeve
From the shoulder point over a slightly bent elbow to the wrist bone.
7
Wrist
Around the wrist bone. Tell us if you wear a watch on that side.
8
Shirt length
Down the back from the collar seam to where you want the hem.
Tip: A shirt that fits you well already? Lay it flat and measure it too, and add the numbers to your order notes.
Measurement fields on the product page need a product add-ons plugin; in this sample store we email a measurement form after you order.
Fit finder
Slim, tailored or classic?
The fit sets how much room we add to your body measurements. Not sure? Tailored is the middle way.
Slim
Close through chest and waist
Tailored
Shaped, with room to move
Classic
Straight and roomy
| Slim | Tailored | Classic | |
|---|---|---|---|
| Room at the chest | 8–10 cm | 12–14 cm | 16–20 cm |
| Waist | Shaped, two back darts | Lightly shaped | Straight |
| Armhole | High and close | Medium | Lower, roomier |
| Sleeve | Narrow | Medium | Full |
| Back | Darts | Side pleats | Box pleat |
| Good for | Slim builds, under a fitted jacket | Most builds, every day | Comfort, layering, warm days |
Sample: J·M·R, navy, left cuff
Monogram option
Your initials, sewn in
Add up to three letters in a thread colour of your choice. Small, quiet and only seen when you want it to be.
Where
Left cuff
Chest pocket
Lower placket
Thread
Navy
Burgundy
Grey
White
Letters
Serif capitals
Block capitals
+ $12 per shirt · Example price
Sample text shown (J·M·R). Monogram fields need a product add-ons plugin; the demo takes initials in the order notes.
Remake promise
If the first shirt is not right, we adjust and remake it
Made-to-measure is a conversation. Tell us what feels off and we change your pattern before we cut again.
Within 30 days
Tell us within 30 days of delivery, with photos of the shirt on (sample policy).
Once per first order
We remake your first shirt once, free, after adjusting the pattern (sample policy).
Worn and washed is fine
Wash it once as the care label says; that is when cotton settles.
Your pattern is kept
Changes go into your saved pattern for every next order.
Sample policy for the demo store. It is not a guarantee of fit; your own terms replace it.
The shirts
Made to measure in every fabric
-
Contrast button kit
Original price was: $14.00.$11.00Current price is: $11.00. -
Shirt gift card
Price range: $100.00 through $250.00 -
Fabric swatch set (12 swatches)
$9.00 -
Enamel cufflinks
Price range: $31.00 through $39.00 -
Black poplin shirt, made to measure
$109.00 -
Evening shirt with French cuffs, made to measure
$139.00 -
Sky linen shirt, made to measure
Price range: $105.00 through $115.00 -
Ecru linen shirt, made to measure
$115.00
FAQ
Questions before you order
Not sure about a fabric or a measurement? Email [email protected] or call (555) 014-6620.
What if I measure wrong?
We check every set of numbers against the others before cutting and email you if something looks unusual. The remake promise covers the first shirt (sample policy).
How long does a shirt take?
About three weeks from order to delivery: one week to draft and cut, one to sew and press, then shipping (sample times).
What are the fabrics made of?
Each product page lists the weave and weight. Fibre composition and care are placeholders in this sample store.
Can I order the same shirt again?
Yes. Your pattern is saved, so the next order only needs a fabric, collar and cuff.
Do you make shirts for every body?
We draft every pattern from your own numbers, in any size. Tell us about posture or anything we should know in the order notes.