The shirt guide
Everything you choose, explained
Fabrics, collars, cuffs, measurements, fit and monogram, in the order you choose them. Keep it open while you order.
Swatch library
Twelve shirting fabrics
Every shirt starts with the cloth. Each chip shows the weave, the weight and the colour; open it to see the shirt made in that fabric.
Weave
All
Poplin
Twill
Oxford
Linen
Stripe & check
Fabric weights are samples; fibre composition and care are placeholders on each product page until the cloth supplier confirms them.
Collar picker
Six collars, drawn to scale
The collar frames the face and decides whether a tie looks right. Each one is cut from your neck measurement.
01
Tie or no tie
Classic point
Narrow spread with longer points. Neat with a slim tie.
02
Most chosen
Semi-spread
The all-rounder: wide enough for most knots, relaxed open.
03
With a tie
Cutaway
Points swept wide to the shoulders, made for a fuller knot.
04
No tie
Button-down
Points held by two small buttons. Soft roll, casual.
05
No tie
Band
A standing band with no points, closed with one button.
06
Tie or no tie
Club
Rounded points for a softer, slightly vintage look.
Line drawings for guidance. Point length and spread are drafted to your pattern (sample guide).
Cuff picker
Four cuffs to finish the sleeve
Pick the cuff that suits your watch and your week. Every cuff is cut to your wrist measurement.
01
Everyday
Single button
Rounded corners and one button. Everyday and tidy.
02
Adjustable
Mitred two-button
Angled corners, two buttons to set the width.
03
Cufflinks
French cuff
Folded back and closed with cufflinks. For evening and events.
04
Both ways
Convertible
Wear it with a button or with cufflinks.
Cufflinks are not included with French or convertible cuffs (see Extras).
Measurement guide
Eight measurements, one soft tape
Measure over a thin T-shirt, keep the tape flat and snug but not tight, and write each number down twice. Ask someone to help with shoulders and sleeves.
1
Collar
Around the base of the neck where the collar sits. Add one finger for comfort.
2
Chest
Around the fullest part of the chest, under the arms, tape level at the back.
3
Waist
Around the narrowest part of the stomach, usually at the navel.
4
Seat
Around the fullest part of the hips, where the shirt tail sits.
5
Shoulders
Across the back, from one shoulder point to the other.
6
Sleeve
From the shoulder point over a slightly bent elbow to the wrist bone.
7
Wrist
Around the wrist bone. Tell us if you wear a watch on that side.
8
Shirt length
Down the back from the collar seam to where you want the hem.
Tip: A shirt that fits you well already? Lay it flat and measure it too, and add the numbers to your order notes.
Measurement fields on the product page need a product add-ons plugin; in this sample store we email a measurement form after you order.
Fit finder
Slim, tailored or classic?
The fit sets how much room we add to your body measurements. Not sure? Tailored is the middle way.
Slim
Close through chest and waist
Tailored
Shaped, with room to move
Classic
Straight and roomy
| Slim | Tailored | Classic | |
|---|---|---|---|
| Room at the chest | 8–10 cm | 12–14 cm | 16–20 cm |
| Waist | Shaped, two back darts | Lightly shaped | Straight |
| Armhole | High and close | Medium | Lower, roomier |
| Sleeve | Narrow | Medium | Full |
| Back | Darts | Side pleats | Box pleat |
| Good for | Slim builds, under a fitted jacket | Most builds, every day | Comfort, layering, warm days |
Monogram option
Your initials, sewn in
Add up to three letters in a thread colour of your choice. Small, quiet and only seen when you want it to be.
Where
Left cuff
Chest pocket
Lower placket
Thread
Navy
Burgundy
Grey
White
Letters
Serif capitals
Block capitals
+ $12 per shirt · Example price
Sample text shown (J·M·R). Monogram fields need a product add-ons plugin; the demo takes initials in the order notes.
Sample: J·M·R, navy, left cuff
Guide questions
Fabric, collar and fit questions
Short answers to what people ask while choosing.
Which fabric creases least?
Twill and pinpoint keep their shape best through a day; linen creases by nature (sample guidance).
Which collar for no tie?
Button-down, band or a semi-spread worn open. Cutaway collars look best with a tie.
French cuff or button?
French cuffs need cufflinks and suit evenings; single-button cuffs are for every day. A convertible cuff does both.
Slim or tailored?
If you wear the shirt under a jacket most of the time, slim; if on its own, tailored is easier to move in.