Embroidery kit club · a new kit every month or two
A hoop, threads and a pattern, every month
Each kit brings a printed pattern on linen, the floss to stitch it, a needle and a hoop when you need one, plus a short video guide for every new stitch. Choose your kit size, how often it comes and where your skills are today.
November threads
Plum
Deep teal
Berry red
Sea glass
Heather
Skip, pause or cancel between kits (needs a subscriptions plugin) · Example prices
November kit · Robin & berries
The sewing box
Plans, kits, threads and hoops
Plan picker
Choose a kit size and a rhythm
Three kit sizes, two rhythms. Tell us your skill level and every pattern we send fits it, with one or two new stitches to learn.
Kit size
Mini · 10 cm hoop
Classic · 15 cm hoop
Large · 20 cm hoop
Delivery
Every month
Every 2 months
Skill level
Beginner
Improver
Confident
Advanced
Price per kit by size and rhythm · example prices
| Kit size | Every month | Every 2 months |
|---|---|---|
| Mini · 10 cm hoop | $22.00 | $25.00 |
| Classic · 15 cm hoop | $32.00 | $36.00 |
| Large · 20 cm hoop | $44.00 | $49.00 |
Prices include the pattern, floss, needle and delivery. Your first kit includes the hoop. Example prices for the demo store. Recurring kit deliveries and billing need a WooCommerce subscriptions plugin. Without one, every kit is a one-off order.
Skill level path
From your first stitch to a full sampler
Start where you are. Each level adds a few stitches, and every kit says which ones it uses.
Level 1
Beginner
Outlines and simple shapes. Ideal if you have never held an embroidery needle.
Running
Back
Split
Level 2
Improver
Flowers and leaves with loops, knots and a first filled shape.
Lazy daisy
French knot
Stem
Level 3
Confident
Layered bouquets that mix fills, outlines and texture.
Satin
Chain
Fishbone
Level 4
Advanced
Counted cross-stitch and samplers with shading and many colours.
Cross
Long and short
Couching
Nov
This month's kit
November: robin and berries
A counted cross-stitch robin on a winter branch, with french-knot berries. A gentle step up for Improver members, with a video guide for each new stitch.
Level
Improver
Hoop
Classic, 15 cm
Fabric
Natural linen, printed
Stitches
Cross, back, french knot
Stitching time
About 6 hours (sample)
Inside the kit
- Printed pattern on linen and a paper chart
- Seven floss colours, pre-cut
- Two needles and a needle minder
- Video guides for the new stitches (sample)
Threads
Berry
Ivy
Robin red
Frost
Bark
Stitch library
Every stitch, with a short video guide
Back stitch
Beginner
Video guide · 3 min (sample)
A solid line for outlines and lettering. Each stitch goes back to meet the last one.
Split stitch
Beginner
Video guide · 3 min (sample)
Bring the needle up through the middle of the last stitch for a soft, rope-like line.
Lazy daisy
Improver
Video guide · 4 min (sample)
A single loop held by a tiny stitch. Five or six make a flower.
French knot
Improver
Video guide · 5 min (sample)
Wrap the thread twice around the needle for berries, flower centres and dots.
Satin stitch
Confident
Video guide · 6 min (sample)
Straight stitches laid side by side to fill a shape with smooth colour.
Chain stitch
Confident
Video guide · 4 min (sample)
Loops linked one into the next, for bold lines and curly stems.
Video guides are samples in this demo: link each card to your own videos or course plugin.
How it works
Four steps to a finished hoop
No guessing about thread, fabric or which stitch comes next.
1
Pick a kit size and rhythm
Mini, Classic or Large, every month or every two months. Change both from your account later.
2
Tell us your level
Beginner to Advanced. Every pattern fits your level and adds one or two new stitches.
3
Unpack and stitch
Pattern printed on linen, pre-cut floss, needles and a hoop with your first kit.
4
Watch, stitch, repeat
A short video guide for each new stitch. Skip, pause or cancel before the cut-off (needs a subscriptions plugin).
No plan needed
Single kits, threads and tools
-
Hoop starter gift set
$58.00 -
Thimble and needle minder
$12.00 -
Embroidery needle set
Original price was: $9.00.$7.00Current price is: $7.00. -
Embroidery snips
$16.00 -
Linen fabric bundle
$18.00 -
Beech embroidery hoop
Price range: $6.00 through $12.00 -
Floss bobbin pack
$14.00 -
Floss collection, 36 colours
$42.00
Skip, pause or cancel
A club that fits around your evenings
Still working on last month’s hoop? These are the controls members get with a subscriptions plugin.
Skip a kit
Skip the next kit before the cut-off and nothing is sent or charged.
Pause for a while
Pause your plan for one to three kits and pick it up again when your hoop is free.
Cancel any time
Cancel before the next cut-off and no further kits are sent. Your stitch library guides stay in your account (sample).
Good to know
Recurring kit deliveries and billing need a WooCommerce subscriptions plugin. Without one, every kit is a one-off order. Cut-off days shown here are samples.
Gift a kit club
Give three, six or twelve kits
A prepaid run of Classic kits for the friend who keeps admiring your hoops. They pick the start date and their skill level.
3
3 kits
from $96
- About three months
- Gift card by email
- They pick the start date
6
6 kits
from $186
- About six months
- Printed gift card
- A thimble in kit one
12
12 kits
from $360
- About a year
- Printed gift card
- Thimble and snips
Gift plans are paid once: no recurring payment. Example prices, one kit a month.
Sample reviews
What club members might say
Sample reviews shown for the demo store.
★★★★★
The video for each new stitch is the reason I finally finished a hoop.
Sample customer
Classic plan, every month
★★★★★
I skipped one kit while I caught up, then carried on. Easy.
Sample customer
Mini plan
★★★★★
Every pattern has felt like a small step up, never a wall.
Sample customer
Beginner plan
FAQ
Questions before your first kit
Cannot find your answer? Call (555) 018-3347 or email [email protected].
Is this a subscription?
Plans are made to repeat, but recurring kits and payments need a WooCommerce subscriptions plugin on your store. Without one, each kit is a single order you place yourself.
Can I skip, pause or cancel?
With a subscriptions plugin, yes: skip the next kit, pause your plan or cancel from your account before the cut-off. The cut-off in this demo is five days before dispatch (sample).
I have never embroidered. Where do I start?
Choose the Beginner level. Your first kits use running, back and split stitch, each with a short video guide (sample).
Do I get a new hoop every month?
No. Your first kit includes a hoop in your kit size; later kits bring the pattern, floss and needles. Hoops are also sold on their own.
Where are the video guides?
In this demo the video guides are samples. A real store links each stitch card to its own videos or a course plugin.