First kit ships with a free beech hoop · Example offer

Stitch library

Learn a stitch, then stitch it

The stitches our kits use, from running stitch to counted cross-stitch, each with a short video guide for members (sample).

All stitches

Nine stitches from beginner to advanced


Each card says which level uses the stitch. Members get a video guide for every new stitch in their kit.

Diagram of Running stitch

Running stitch

Beginner

Video guide · 2 min (sample)

In and out along a line. The first stitch in every kit.

Diagram of Back stitch

Back stitch

Beginner

Video guide · 3 min (sample)

A solid line for outlines and lettering. Each stitch goes back to meet the last one.

Diagram of Split stitch

Split stitch

Beginner

Video guide · 3 min (sample)

Bring the needle up through the middle of the last stitch for a soft, rope-like line.

Diagram of Stem stitch

Stem stitch

Improver

Video guide · 4 min (sample)

Slanted stitches that overlap, for stems and curves.

Diagram of Lazy daisy

Lazy daisy

Improver

Video guide · 4 min (sample)

A single loop held by a tiny stitch. Five or six make a flower.

Diagram of French knot

French knot

Improver

Video guide · 5 min (sample)

Wrap the thread twice around the needle for berries, flower centres and dots.

Diagram of Satin stitch

Satin stitch

Confident

Video guide · 6 min (sample)

Straight stitches laid side by side to fill a shape with smooth colour.

Diagram of Chain stitch

Chain stitch

Confident

Video guide · 4 min (sample)

Loops linked one into the next, for bold lines and curly stems.

Diagram of Cross stitch

Cross stitch

Advanced

Video guide · 5 min (sample)

Counted x stitches on even-weave fabric, worked row by row from a chart.

Video guides are samples in this demo: link each card to your own videos or course plugin.

Skill level path

From your first stitch to a full sampler


Start where you are. Each level adds a few stitches, and every kit says which ones it uses.

Sample hoop for the Beginner level

Level 1

Beginner

Outlines and simple shapes. Ideal if you have never held an embroidery needle.

Running

Back

Split

Kits 1–3 (sample)

Sample hoop for the Improver level

Level 2

Improver

Flowers and leaves with loops, knots and a first filled shape.

Lazy daisy

French knot

Stem

Kits 4–6 (sample)

Sample hoop for the Confident level

Level 3

Confident

Layered bouquets that mix fills, outlines and texture.

Satin

Chain

Fishbone

Kits 7–9 (sample)

Sample hoop for the Advanced level

Level 4

Advanced

Counted cross-stitch and samplers with shading and many colours.

Cross

Long and short

Couching

Kits 10+ (sample)

The stitch letter

Next month’s pattern and one stitch tip, once a month

A short email with the kit coming next and one thing to try. No spam, unsubscribe in one click.

Sample sign-up link. We never share your address.

Demo photos from Pexels by Saliha Nur Söğütlü, Atai Anarbek, Olga Kalinina, hayriyenur ., Nur Tok, Begum Urganci, Melike B, Ron Lach, Paul Robinson, Pixabay, Pavel Danilyuk, Marek Ruczaj, Olha Krutii, Büşra Ş, Patrick Nizan, Anna Tarazevich, Matvei, Анар Гумбатов, Natalya Rostun, Benjamin White, Muhammad Khawar Nazir. Products, prices and reviews are samples. Photos are not included in the theme.

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